What ad tracking method should you use to retarget people on social media who have visited your website?
UTM parameters
Tracking pixels
HTTP cookie
Demographic targeting
Explanation: The correct answer is Tracking pixels. Tracking pixels, also known as retargeting pixels or conversion pixels, are small pieces of code placed on a website to track user behavior and actions. When a user visits a website, the tracking pixel records this visit and stores information about the user’s browsing behavior, such as pages viewed or actions taken. With this data, advertisers can create targeted advertising campaigns aimed at users who have previously visited their website. Social media platforms like Facebook and Twitter offer features that allow advertisers to create custom audiences based on website visitors tracked by tracking pixels. By using tracking pixels for retargeting on social media, advertisers can reach users who have already shown interest in their products or services, increasing the likelihood of conversion and improving overall advertising effectiveness. This method enables advertisers to deliver highly relevant and personalized ads to users based on their past interactions with the website, ultimately driving higher engagement and ROI for social media advertising campaigns. Additionally, tracking pixels provide valuable insights into user behavior and campaign performance, allowing advertisers to optimize their retargeting efforts and maximize results. Overall, tracking pixels are an essential tool for retargeting on social media, helping advertisers reconnect with website visitors and drive them back to their site to complete desired actions.