What ad tracking method should you use to identify which marketing campaign referred traffic to your website?
HTTP cookie
Behavioral targeting
Tracking pixels
Tracking URLs
Explanation: Tracking URLs are the ideal ad tracking method for identifying which marketing campaign referred traffic to your website. These URLs contain unique parameters appended to the end of the regular URL, allowing you to track specific details about the source of the traffic, such as the campaign name, medium, source, and other relevant information. When users click on a tracking URL, the parameters are sent to your analytics platform, providing you with valuable insights into which campaigns are driving the most traffic, conversions, or other desired actions on your website. Unlike HTTP cookies, which are more general-purpose and can track user behavior across sessions, tracking URLs are specifically designed for attributing traffic to individual marketing initiatives, making them essential for accurately measuring the effectiveness of your campaigns and optimizing your marketing strategies accordingly.