Scenario: Your business wants to advertise to a local audience. Which targeting strategy should you use?
Retargeting
Contextual targeting
Behavioral targeting
Demographic targeting
Explanation: The correct answer is Demographic targeting. When your business aims to advertise to a local audience, demographic targeting becomes the most appropriate strategy. Demographic targeting allows you to tailor your ads based on specific demographic attributes such as age, gender, income, education, and location. By focusing on local demographics, you can refine your targeting to reach individuals within a particular geographic area, ensuring that your ads are seen by people who are more likely to visit your physical location or avail of your services in the local area. This strategy enables you to effectively allocate your advertising budget by reaching the most relevant audience segment and maximizing the impact of your campaigns within your target locality. Additionally, demographic targeting provides the flexibility to customize your messaging to resonate with the preferences and characteristics of your local audience, thereby enhancing engagement and driving higher conversion rates. Therefore, when aiming to advertise to a local audience, leveraging demographic targeting allows you to optimize your advertising efforts and connect with potential customers in your vicinity more efficiently.