Scenario: You work for H.Bloom, a flower delivery company. You are running a paid search ad for the keyword “flower delivery” that directs to the landing page below. The goal of this ad is to drive leads. What would you do to potentially improve the ad’s performance? Select all that apply.
Remove the H.Bloom logo from the landing page
Add the keyword “flower delivery” to the landing page
Remove the header navigation from the landing page
Move the form to the bottom of the landing page
Explanation: To potentially improve the performance of the paid search ad for ‘flower delivery’ and drive more leads, it’s crucial to align the ad with the landing page and optimize the user experience. Adding the keyword ‘flower delivery’ to the landing page ensures consistency and relevance, signaling to users that they’ve landed on a page that directly addresses their search query. Removing the header navigation from the landing page eliminates distractions and focuses users’ attention on the primary call-to-action, increasing the likelihood of conversion. However, removing the H.Bloom logo may not necessarily improve performance unless it significantly detracts from the user experience or adds confusion. Moving the form to the bottom of the landing page could decrease its visibility and accessibility, potentially reducing conversion rates. Therefore, the most effective strategies to enhance the ad’s performance and drive leads are adding the keyword ‘flower delivery’ to the landing page and removing the header navigation, ensuring a seamless and focused user journey that maximizes the chances of conversion.