Scenario: You want to target an audience that has previously viewed your product’s pricing page on your website. Which targeting strategy should you use?
Behavioral targeting
Audience targeting
Retargeting
Demographic targeting
Explanation: The correct answer is Behavioral targeting. Behavioral targeting allows advertisers to target audiences based on their past behavior or interactions online. In this scenario, the objective is to reach individuals who have already shown specific interest by visiting the product’s pricing page on the website. By utilizing behavioral targeting, advertisers can tailor their ads specifically to this audience segment, ensuring that they receive relevant messaging that encourages them to take the next step, whether it’s making a purchase or further exploring the product features. This strategy leverages insights into users’ online behaviors, allowing advertisers to deliver personalized and timely ads that are more likely to resonate with the audience. It enhances the effectiveness of marketing campaigns by targeting individuals who have demonstrated intent or interest, ultimately increasing the likelihood of conversion. Therefore, behavioral targeting is the most suitable strategy for reaching an audience that has previously viewed the product’s pricing page, enabling advertisers to capitalize on users’ demonstrated interest and guide them further down the sales funnel.