Fill in the blank: The goal of a commerce ad is to increase _____.
engagement
sales
views
lead generation
Explanation: The correct answer is ‘sales.’ Commerce ads are specifically tailored to drive purchases or transactions, making their primary objective to increase sales directly. Unlike other types of ads that might focus on brand awareness, engagement, or lead generation, commerce ads are strategically crafted to showcase products or services in a compelling way that encourages viewers to make a purchase. These ads often feature clear calls-to-action prompting viewers to buy now, shop now, or learn more, directing them to a product page or an e-commerce platform where they can complete the purchase process. By optimizing for sales, commerce ads aim to directly impact the bottom line of a business by driving revenue and increasing the return on investment (ROI) from advertising spend. Therefore, when filling in the blank, ‘sales’ is the most appropriate choice as it aligns with the primary goal and purpose of commerce ads.