The processes for creating an ideal buyer profile and creating a buyer persona are essentially the same except for one key difference. What is it?
| Buyer personas are optional, but every company needs to have at least one ideal buyer profile. |
| Ideal buyer profiles are static, but buyer personas need to be continually updated. |
| Ideal buyer profiles only includes demographic information, while buyer personas should include information about a person’s goals, fears, and challenges. |
| Buyer personas should be created primarily by the marketing team, while ideal buyer profiles should be created primarily by sales. |