How to Boost E-Commerce SEO with Internal Linking Answers

What page is typically the most powerful page on a site in terms of SEO authority?

• Blog posts
• Contact us page
• About page
• Home page
• Category page

Explanation:

The home page is typically the most powerful page on a site in terms of SEO authority.

Why?

• It usually gets the most external backlinks.

• It’s often the starting point for internal linking, distributing authority to other pages.

• It has the highest likelihood of being referenced, shared, and ranked for branded search queries.

While blog posts or category pages can also earn significant authority, the home page almost always starts as the strongest page on a site.

Choose the 2 correct statements:

• Anchor text is the text used for call-to-action buttons
• It’s not possible to apply anchor text to images
• Anchor text is the text used in hyperlinks
• Anchor text is the text used in blog post links
• Anchor text is the text used for links located in the header and footer of a website
• Anchor text only applies to external links

Explanation:

• Anchor text = the clickable, visible text in a hyperlink (e.g. in <a href="url">this is anchor text</a>).

• It can appear anywhere on a website — in body text, blog posts, navigation menus, headers, footers, call-to-action buttons, etc.

• You can apply anchor text to images via the alt attribute or surrounding text, so the statement that it’s impossible for images is incorrect.

• Anchor text applies to both internal and external links, not only external.

What is the difference between internal and external links?

• Internal links are hyperlinks to URLs that point to the same page but with parameters applied to them and external links are hyperlinks to URLs that point to the same page without parameters applied.
• Internal links are hyperlinks without the tag and external links are hyperlinks with the tag.
• Internal links are hyperlinks built from one URL to another on the same website. External links are hyperlinks build from one URL to another on a different website.
• Internal links are links to URLs without JavaScript and external links are links to URLs with JavaScript.

Explanation:

• Internal links connect pages within the same domain (e.g. linking from www.example.com/about to www.example.com/contact). They help users navigate the website and help search engines discover and understand your site structure.

• External links point to pages on a different domain (e.g. from www.example.com to www.anotherwebsite.com). They can help provide additional information and are also used by search engines to understand relationships between websites.