What is the main difference between Social Monitoring and Social Listening?
- Social Listening focuses on tracking detailed brand mentions, while Social Monitoring looks at broader trends
- Social Listening looks at broader trands, while Social Monitoring tracks detailed brand mentions
- Social Listening only applies to customer feedback, while Social Monitoring applies to competitors
- Social Monitoring tracks competitors, while Social Listening is only for tracking brand performance
Explanation:
- Social Monitoring focuses on tracking specific mentions, keywords, or tags related to a brand, product, or competitor. It’s about gathering data on individual mentions or interactions.
- Social Listening goes beyond just tracking mentions. It analyzes broader trends, sentiment, and context within the conversations happening across social media, allowing brands to understand the larger conversation around their industry, brand, or competitors.