What are three benefits of actively creating a safe space for your online community?
- Community growth and engagement
- Improved brand reputation
- Increased advertising metrics
- Increased profitability
Hootsuite DEI on Social Media Certification Answers
Hootsuite DEI on Social Media Certification Answers
In Diversity, Equity, and Inclusion on Social Media Certification, you’ll learn what diversity, equity, inclusion and accessibility (DEI&A) looks like on social media, and how to successfully implement it into your strategy on social.
- You have 15 minutes to complete the quiz
- The quiz contains 10 multiple-choice questions
- You need to score at least 80% to pass
All answers to pass this certification are only in our .PDF file, you can buy and download here:
Questions:
What are two ways to make social media content more accessible?
- Using an unusual font or filter to make the content stand out from other posts
- Using camel case for all hashtags
- Using contrasting colors to allow everyone to see the content clearly
- Creating light-colored infographics with light-colored font
What is an example of non-inclusive imagery on social?
- Images that consistently depict white, able-bodied people in more authoritative roles
- Images that include different types of families and financial well-being
- Images that show people with disabilities living life in a way that is natural for the average person
- Images that you have sought feedback on from underrepresented groups before posting
- Inequality
- Inequity
- Exclusion
- Elimination
- Discuss what works for your team internally and implement accessibility rules based on the collective knowledge
- Make staying abreast of changes in accessibility standards part of a social media manager's job responsibilities
- Schedule an annual meeting with the company’s leadership team to decide on the accessibility plan for the next year
- Make sure accessibility is part of your overall social media policy
What is one way brands can make social media a more inclusive space for the LGBTQ2+ community?
- Pretend to have more diversity in your organization to appear inclusive
- Focus on content for Pride month above all other days of significance
- Get involved in inclusive campaigns such as adding pronouns to bios
- Add brighter colors to social content, even if they’re not brand colors
Before you dive into planning and executing an inclusive social media strategy, what should you do?
- Adjust your social advertising parameters to reach a wider audience
- Understand and clarify your company’s position on social justice and social impact issues
- Create DEI and Accessibility standards for social, separate from existing company documentation
- Wait for a celebration day or month to occur so you can piggyback on it on social
- Diversity
- Inclusion
- Equity
- Accessibility
- Blocking and reporting users who use hate speech
- Not sharing any content showing LGBTQ2+ people to avoid trolls
- Allowing freedom of speech on social posts, regardless of the message
- Putting pressure on social media companies to create more inclusive algorithms
What’s a first step you can take to make DEI a less daunting subject to tackle?
- Take inspiration from competitor accounts and try to follow their strategy
- Take a team vote to decide what kind of content to start posting more of
- Start with one reputable source from a person or organization that you trust
- Create content from your team’s perspective, reflecting their own thoughts
What are three benefits of actively creating a safe space for your online community?
- Community growth and engagement
- Improved brand reputation
- Increased advertising metrics
- Increased profitability
What’s a first step you can take to make DEI a less daunting subject to tackle?
What’s a first step you can take to make DEI a less daunting subject to tackle?
- Take inspiration from competitor accounts and try to follow their strategy
- Take a team vote to decide what kind of content to start posting more of
- Start with one reputable source from a person or organization that you trust
- Create content from your team’s perspective, reflecting their own thoughts
What are two ways a brand can provide both support and safety for marginalized communities on social?
What are two ways a brand can provide both support and safety for marginalized communities on social?
- Blocking and reporting users who use hate speech
- Not sharing any content showing LGBTQ2+ people to avoid trolls
- Allowing freedom of speech on social posts, regardless of the message
- Putting pressure on social media companies to create more inclusive algorithms
What is the following an example of? Representing a wide range of social and cultural characteristics and identities both in your content and in your brand team.
What is the following an example of?
Representing a wide range of social and cultural characteristics and identities both in your content and in your brand team.
- Diversity
- Inclusion
- Equity
- Accessibility
Before you dive into planning and executing an inclusive social media strategy, what should you do?
Before you dive into planning and executing an inclusive social media strategy, what should you do?
- Adjust your social advertising parameters to reach a wider audience
- Understand and clarify your company’s position on social justice and social impact issues
- Create DEI and Accessibility standards for social, separate from existing company documentation
- Wait for a celebration day or month to occur so you can piggyback on it on social
What is one way brands can make social media a more inclusive space for the LGBTQ2+ community?
What is one way brands can make social media a more inclusive space for the LGBTQ2+ community?
- Pretend to have more diversity in your organization to appear inclusive
- Focus on content for Pride month above all other days of significance
- Get involved in inclusive campaigns such as adding pronouns to bios
- Add brighter colors to social content, even if they’re not brand colors