Why is it important to add subtitles and convey your message visually when creating a video for an ad campaign?
- The majority of videos on social media are viewed without sound.
- The visuals complement and reinforce the audio, leading to better retention.
- Video content with subtitles performs better from an SEO perspective.
- Videos with subtitles are prioritized by Facebook when it comes to bidding auctions.
- People retain knowledge better when they see it, rather than hear it.