When measuring the success of an ad campaign that involved a video ad supporting a campaign goal to achieve online hotel bookings, the most relevant data to pull is:
- video views
- likes and comments
- impressions
- website visits
- video watch time
Home » Hootsuite Advanced Social Advertising Certification Answers » Page 6
Hootsuite Advanced Social Advertising Certification Answers
Showcase your ability to create winning social ad campaigns with the Hootsuite Social Advertising Certification.
Some questions:
Choosing the Impressions bid type is best for video ads where you:
When writing copy for a social media advertisement, the headline’s job is to: (pick two)
The primary benefit of producing original visual assets for your social ads is that:
Ad elements that you should create testable variations of include:
The difference between Split Testing and A/B Testing is that Split Testing:
The main benefit to using multiple ad versions for a social media campaign is that:
Which of the following are the two main benefits of using Lookalike Audiences? (pick two)
Which of the following best describes how to optimize a campaign for high ROI once it is launched?
One method for improving the ROI of your ad campaign is to:
When creating live action video content for a social advertisement, it’s a good idea to:
Remarketing and Lookalike audiences both rely on using data gathered to:
A best practice for getting fair and unbiased results from your ad tests is to run ad variations:
A/B testing is a great way to get fast feedback on your social ads, but the downside is that:
Choosing the Video Views bid type is best for video ads where you:
When writing copy for a social media advertisement, the CTA should:
Which of the following is a reason why you should share your campaign insights with colleagues?
The best data source for creating a remarketing audience is:
Which of the following are types of testing that can be done with ad copy variations? (pick two)
Choose only ONE best answer.
A great strategy for writing copy for performance campaigns is to showcase social proof by:
A risk of using stock images for your ad’s visual assets is that:
When budgeting for a social ad campaign, you’ll need to determine a bid amount, which is the:
On Facebook, if you choose Average cost bidding, Facebook will deliver conversions that:
Facebook video ads are commonly used for which type of campaign?
It’s best practice to create several ad variations on Twitter because ______________.
On Facebook, which type of ad is best used for gathering prospect information?
By vmartinez
When measuring the success of an ad campaign that involved a video ad supporting a campaign goal to achieve online hotel bookings, the most relevant data to pull is:
By vmartinez
When crafting a hypothesis about why a campaign performed the way it did, be sure to account for contextual factors like:
By vmartinez
Manual Bidding provides more control over how aggressive you can be with your spend which is especially valuable if you want to:
By vmartinez
The best way to get an accurate picture of your campaign results during analysis and iteration is to review:
By vmartinez
Which of the following are types of testing that can be done with ad copy variations? (pick two)
By vmartinez
The best data source for creating a remarketing audience is: