Which of these choices reflect a difference between Performance Max for omnichannel goals and Smart Shopping Campaigns (SSC)? Choose two.
- Performance Max offers product specific formats to support markekting objectives of online and omnichannel sales
- Performance Max allows users to opt into Smart Bidding, which uses machine learning to optimize bids.
- Performance Max allows for marketing objective goals to align with your business goals of online and omnichannel sales.
- Performance Max offers the same inventory as SSC, with additional formats to feature products such as YouTube In-Stream, Text Ads, and Display.
Explanation:
The correct answers are **the first** and **the third** options. **Performance Max offers the same inventory as SSC, with additional formats to feature products such as YouTube In-Stream, Text Ads, and Display** is correct because it highlights a significant difference between Performance Max and Smart Shopping Campaigns (SSC). While SSC focuses primarily on Google’s platforms like Search, Display, and YouTube, Performance Max expands beyond these channels to include additional formats such as YouTube In-Stream, Text Ads, and Display. This broader inventory selection provides advertisers with more diverse avenues to feature their products. **Performance Max allows for marketing objective goals to align with your business goals of online and omnichannel sales** is also correct as it emphasizes another key distinction. Unlike SSC, which is primarily optimized for online sales, Performance Max is designed to support both online and omnichannel sales objectives. This alignment enables advertisers to tailor their campaign strategies more precisely to their specific business goals, whether they’re focused on purely online transactions or encompassing both online and offline channels.