Which location data source requires you to set up an account and link it to Google Ads?
- Business Profile
- Google curated chains
- Google Merchant Center
- Google Ads
Explanation:
The correct answer is **Business Profile**. Business Profile, formerly known as Google My Business, is a location data source that requires businesses to set up an account and link it to Google Ads in order to leverage its location data effectively for advertising purposes. Business Profile allows businesses to manage their online presence across Google’s various platforms, including Search, Maps, and local listings. By creating and optimizing a Business Profile account, businesses can provide accurate and up-to-date information about their physical locations, such as address, phone number, business hours, and website. This information is then used by Google Ads to enhance the relevance and effectiveness of location-based advertising campaigns, such as local inventory ads and location extensions. By linking Business Profile to Google Ads, businesses can ensure that their ads are shown to relevant users in proximity to their physical locations, driving foot traffic and conversions both online and offline. Therefore, setting up and linking a Business Profile account to Google Ads is essential for businesses looking to leverage location data for targeted advertising and maximize the impact of their campaigns.