What does Google Merchant Center do?
- Merchant Center lets you manage your store information and how it appears on Google
- Merchant Center lets you manage how your in-store and online product inventory appears on Google.
- Merchant Center lets you create, manage, and run your campaigns
- Merchant Center lets you create and edit affiliate locations and location extensions
Explanation:
The correct answer is **the second option**: **Merchant Center lets you manage how your in-store and online product inventory appears on Google**. Google Merchant Center serves as a central hub for businesses to manage their product data and inventory, ensuring accurate and up-to-date information is displayed across various Google services, such as Google Search, Google Shopping, and Google Maps. By uploading product data feeds to Merchant Center, businesses can provide details about their in-store and online product inventory, including attributes such as titles, descriptions, prices, and availability. This information is then used to create rich product listings that appear in relevant search results, helping businesses attract potential customers and drive sales both online and offline. Additionally, Merchant Center offers tools and features for optimizing product data, monitoring performance, and troubleshooting any issues that may arise, providing businesses with valuable insights to improve their online visibility and reach. Therefore, associating the functionality of managing in-store and online product inventory with Google Merchant Center accurately reflects its primary role in helping businesses effectively showcase their products across Google’s platforms and drive customer engagement and conversions.