You’ve owned a successful online retail business for a decade. Though the product and marketing strategy hasn’t changed, shoppers’ behavior has changed—they tend to be buying less and less with each transaction. Which two actions should you take? Choose two. Select 2 Correct Responses
- Uncover the needs to meet the requirements of curious and impatient consumers.
- Drive profitability, traffic, customer base, and sales with Shopping ads.
- Continue with your current marketing strategy, as shopping behavior changes regularly and will balance out.
- Provide personalized experiences that meet shopper expectations online or in-store.
Explanation: Given the shifting shopping behavior where customers are buying less each time despite unchanged product and marketing strategies, it’s crucial to adapt to meet evolving consumer needs. One pertinent action is to **provide personalized experiences that meet shopper expectations online or in-store**. By tailoring experiences to individual preferences and expectations, whether through personalized product recommendations, targeted marketing communications, or customized in-store experiences, businesses can enhance customer satisfaction and loyalty, potentially mitigating the impact of decreased purchase frequency. Additionally, it’s essential to **uncover the needs to meet the requirements of curious and impatient consumers**. Understanding the changing preferences, behaviors, and expectations of customers is fundamental for staying relevant and competitive in the dynamic retail landscape. By identifying and addressing the needs of curious and impatient consumers, such as by offering fast and convenient shopping experiences, seamless omnichannel integration, or innovative product offerings, businesses can adapt their strategies to better resonate with evolving consumer preferences, potentially stimulating increased purchase frequency and engagement. Therefore, taking these two actions—providing personalized experiences and uncovering the needs of curious and impatient consumers—can help navigate the challenges posed by shifting shopping behavior and sustain the success of the online retail business.