You’re setting up a Shopping campaign in hopes of engaging with shoppers who are close to making a purchase decision. Which campaign goal best represents what you’re trying to accomplish?
- Sales
- Awareness
- Website traffic
- Lead
Explanation: The correct answer is **’Sales.’** When setting up a Shopping campaign with the objective of engaging shoppers who are close to making a purchase decision, the most appropriate campaign goal is to drive sales. Shopping campaigns are specifically designed to promote and sell products directly to potential customers who are actively searching for them or browsing relevant product categories. Unlike campaigns focused on website traffic or lead generation, which may target users at different stages of the purchasing funnel, a sales-focused campaign aims to capitalize on the intent of users who are ready to make a purchase. By selecting the ‘Sales’ goal, advertisers signal to the platform that their primary objective is to drive conversions and generate revenue, aligning with the inherent purpose of Shopping campaigns and maximizing the effectiveness of their advertising efforts in reaching and converting high-intent shoppers. Therefore, choosing the ‘Sales’ goal for a Shopping campaign reflects the advertiser’s intent to engage with users who are close to completing a purchase decision and optimize campaign performance towards driving actual sales transactions.