You’re looking to buy six chairs for your new dining room table. A retailer advertises the price for one dining chair in an ad. However, when users click on the ad and buy the product, they are charged for a set of six chairs. Which Shopping ads policy is the advertiser violating?
- Restricted content
- Misrepresentation of self or product
- Prohibited practice
- Return policy
Explanation:
The correct answer is: ‘Misrepresentation of self or product.’ In this scenario, the retailer is violating the Shopping ads policy of misrepresentation of self or product. By advertising the price for one dining chair but charging users for a set of six chairs upon purchase, the retailer is misrepresenting the product’s pricing in the ad. This discrepancy between the advertised price and the actual pricing upon purchase misleads customers and can lead to dissatisfaction or distrust. Advertisers are required to provide accurate and transparent information in their ads to ensure a positive user experience and maintain the integrity of the advertising platform. Misrepresentation of product details, including pricing, violates Google’s policies and can result in account penalties or suspension to uphold fair and honest advertising practices.