You’re looking to buy six chairs for your new dining room table. A retailer advertises the price for one dining chair in an ad, but the image in the ad is a dining table with six chairs. When users click on the ad, they land on the product page with one chair. Which Shopping ads policy is the advertiser violating?
- Usefulness
- Return policy
- Unsupported Shopping content
- Misrepresentation of self or product
Explanation: The correct answer is **Misrepresentation of self or product**. The scenario described violates this policy as it misrepresents the product by displaying a dining table with six chairs in the ad while only offering a single chair on the product page. Misrepresentation occurs when there’s a disconnect between what’s advertised and what’s actually available for purchase, potentially misleading consumers. In this case, the discrepancy between the advertised image and the product’s actual availability creates confusion and could lead to dissatisfaction among potential customers who expected to purchase a set of six chairs but find only one available. Ensuring that the ad accurately reflects the product being offered is essential for maintaining transparency and trust with consumers, thereby complying with Google’s policy against misrepresentation of self or product.