You’re building a product feed for a client who is new to Shopping ads, and you notice the client’s inventory data isn’t accurate. What two things may happen if the feed is uploaded with data quality issues? Choose two. Select 2 Correct Responses
- Google’s system will detect data quality issues in Google Ads and disapprove campaigns with those items until the violation is resolved.
- Users may lose trust in Google and the retailer if the product information in the ad does not match the information on the website.
- Data quality issues in Merchant Center will be detected by Google’s system and will permanently suspend the account
- Google’s system will detect data quality issues in Merchant Center and disapprove items until the violation is resolved.
Explanation: If the product feed is uploaded with data quality issues, it can lead to significant consequences for both the retailer and the user experience. One potential outcome is that **users may lose trust in Google and the retailer if the product information in the ad does not match the information on the website**. Consistency and accuracy are crucial for building trust with consumers, and discrepancies between the product information presented in the ad and what users find on the website can lead to confusion and distrust. Users may feel misled or frustrated if they encounter inconsistencies, which can ultimately damage their perception of both Google and the retailer. Another consequence is that **Google’s system will detect data quality issues in Merchant Center and disapprove items until the violation is resolved**. Google’s algorithms are designed to identify and flag data quality issues, such as inaccuracies or discrepancies in the product feed, to maintain the integrity of the advertising platform. If such issues are detected, affected items may be disapproved, disrupting advertising campaigns and potentially impacting the visibility and performance of the retailer’s products. Therefore, ensuring accurate and high-quality data in the product feed is essential for maintaining user trust and compliance with Google’s policies, ultimately optimizing the effectiveness of Shopping ads.