You’re a marketing specialist for a large European pet company and want to advertise new products to drive site traffic. How can Merchant Center support your shopping strategy?
- Merchant Center allows you to easily manage and update store information, manage product reviews, and create highly customizable Shopping ads.
- Merchant Center offers robust reporting and analytics to track campaign and product-level performance.
- Merchant Center lets you manage how your in-store and online product inventory appears on Google.
- Merchant Center lets you create campaigns, update ads, perform ad targeting, and select new products to advertise.
Explanation: The correct answer is **Merchant Center lets you manage how your in-store and online product inventory appears on Google**. As a marketing specialist for a large European pet company aiming to advertise new products and drive site traffic, leveraging Merchant Center is crucial for managing how your product inventory appears across Google’s platforms, including Shopping ads. By utilizing Merchant Center, you can ensure that your in-store and online product inventory is accurately represented and showcased to potential customers, enhancing the visibility and reach of your new products. Through Merchant Center, you can upload product data feeds, manage product attributes, and optimize product listings to ensure they are optimized for search and effectively displayed in Shopping ads. Additionally, Merchant Center provides tools and features to customize product information, such as product titles, descriptions, and images, allowing you to create compelling and engaging ads that attract users’ attention and drive clicks to your website. Therefore, selecting **Merchant Center lets you manage how your in-store and online product inventory appears on Google** accurately reflects how Merchant Center supports your shopping strategy by enabling you to control and optimize the presentation of your product inventory to drive traffic and promote new products effectively.