You’re a marketing specialist for a large European housewares retailer and want to advertise new products to drive site traffic. How can Merchant Center support your shopping strategy?
- Merchant Center allows you to easily manage and update store information, manage product reviews, and create highly customizable Shopping ads.
- Merchant Center lets you create campaigns, update ads, perform ad targeting, and select new products to advertise.
- Merchant Center offers robust reporting and analytics to track campaign and product-level performance.
- Merchant Center lets you manage how your in-store and online product inventory appears on Google.
Explanation: The correct answer is that **’Merchant Center lets you manage how your in-store and online product inventory appears on Google.’** This functionality aligns directly with the marketing specialist’s goal of advertising new products to drive site traffic. Merchant Center serves as the central hub for managing product data feeds, allowing retailers to upload, organize, and update information about their products. By utilizing Merchant Center, the marketing specialist can ensure that the retailer’s new products are accurately represented and prominently featured in Google’s shopping platforms, including Google Search and the Shopping tab. This ensures maximum visibility for the retailer’s new products, increasing the likelihood of driving site traffic and attracting potential customers. Additionally, Merchant Center offers tools and features to optimize product listings, such as specifying product attributes, setting up promotions, and managing inventory availability, further enhancing the effectiveness of the advertising strategy. Therefore, leveraging Merchant Center to manage product inventory and appearance on Google is a critical component of the marketing specialist’s shopping strategy for promoting new products and driving site traffic.