Which of these website features are required in order to advertise on Shopping ads?
- Country-specific destination URL
- Secure checkout
- Full contact information
- Store policy
Explanation:
The correct answer is **Secure checkout**. Having a secure checkout process is crucial for advertising on Shopping ads because it ensures the protection of users’ sensitive information, such as credit card details and personal data, during online transactions. Google prioritizes user safety and security, and therefore, requires advertisers to have a secure checkout process in place to qualify for Shopping ads. By ensuring that transactions are conducted through a secure and encrypted connection, advertisers can provide users with peace of mind and confidence when making purchases through their website. This not only helps in complying with Google’s advertising policies but also enhances the overall user experience, leading to increased trust, higher conversion rates, and ultimately, improved campaign performance. Therefore, selecting **Secure checkout** accurately reflects the website feature that is required for advertising on Shopping ads, emphasizing the importance of prioritizing user security in online transactions.