Which of these configurations do you need prior to launching a Performance Max campaign?
- Assets
- Product feed in Merchant Center
- Keywords
- Enable enhanced conversions
Explanation:
The correct answer is: ‘Product feed in Merchant Center.’ Before launching a Performance Max campaign, having a product feed in Merchant Center is essential. The product feed serves as the foundation for the campaign, providing crucial information about the products being advertised, such as titles, descriptions, prices, availability, and more. This feed enables Google’s system to understand and effectively promote the products across various channels and platforms. Without a product feed, there would be no data for the campaign to utilize, rendering the campaign ineffective. Therefore, ensuring that the product feed in Merchant Center is set up correctly and contains accurate and up-to-date information is a prerequisite for launching a Performance Max campaign. It underscores the importance of having a well-maintained product feed as the backbone of any advertising efforts on Google’s platforms, facilitating effective campaign management and maximizing the campaign’s performance and reach.
Launching a Performance Max campaign necessitates preliminary configuration of a product feed in Google Merchant Center. This feed should include requisite attributes like image, price, and product name. The Merchant Center account must then be linked to Google Ads. Ensuring your product feed in Merchant Center is approved and your assets meet ad requirements are essential steps to initiate a Performance Max campaign. Additionally, enabling enhanced conversions is recommended for optimal results.
Read more here: https://support.google.com/merchants/answer/12446595
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