Which of these are ways you can help build a better consumer experience to drive action? Choose three.
Select 3 Correct Responses
- Let shoppers buy online and pick up in-store.
- Adopt a single channel experience (online only or offline only).
- Simplify the shopping experience by providing minimal information.
- Provide relevant and up-to-date information, such as store address, hours, locations, and in-stock products.
- Offer an easy checkout process.
Explanation:
The correct answers are **Let shoppers buy online and pick up in-store**, **Provide relevant and up-to-date information, such as store address, hours, locations, and in-stock products**, and **Offer an easy checkout process**. These strategies contribute to building a better consumer experience that drives action by enhancing convenience, transparency, and efficiency throughout the shopping journey. Allowing shoppers to buy online and pick up in-store provides flexibility and convenience, catering to different consumer preferences and lifestyles. Providing relevant and up-to-date information, such as store details and product availability, ensures transparency and helps consumers make informed decisions, reducing friction in the purchasing process. Additionally, offering an easy checkout process streamlines the transaction process, minimizing barriers and encouraging consumers to complete their purchases swiftly. In contrast, adopting a single-channel experience or simplifying the shopping experience by providing minimal information may limit consumer options and hinder the overall shopping experience, potentially leading to decreased engagement and conversion rates. Therefore, selecting **Let shoppers buy online and pick up in-store**, **Provide relevant and up-to-date information, such as store address, hours, locations, and in-stock products**, and **Offer an easy checkout process** accurately reflects strategies that contribute to building a better consumer experience and driving action.
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