Which configuration must you configure before launching a Performance Max campaign?
- Assets
- Enable enhanced conversions
- Product feed in Merchant Center
- Keywords
Explanation:
Before launching a Performance Max campaign, the necessary configuration to be set up is a Product feed in Merchant Center, as correctly identified in the answer. A product feed contains essential information about the products or services offered by a retailer, including titles, descriptions, images, prices, and availability. This product data is crucial for Performance Max campaigns to dynamically optimize and showcase relevant ads across Google’s advertising platforms. Without a product feed uploaded and maintained in Merchant Center, advertisers would not have the necessary product information for the campaign to effectively promote their offerings. Therefore, ensuring that a product feed is configured in Merchant Center is a prerequisite for launching a Performance Max campaign, enabling advertisers to leverage the campaign’s advanced optimization capabilities to drive optimal performance and achieve their advertising goals effectively.
Before launching a Performance Max campaign, it’s crucial to configure a product feed in Google Merchant Center. The feed should contain required attributes like image, price, and product name. Once the feed is set up and approved, and the Merchant Center account is linked to Google Ads, you can commence the Performance Max campaign. It is also advisable to enable enhance conversions for better outcomes.
Read more here: https://support.google.com/merchants/answer/12446595