Which basic website requirement must everyone follow in order to advertise on Shopping ads?
- Store policy
- Full contact information
- Secure checkout
- Country-specific destination URL
Explanation: The correct answer is **Secure checkout**. Advertisers must adhere to the basic website requirement of having a secure checkout process in order to advertise on Shopping ads. A secure checkout process ensures that customers’ payment information and personal data are protected from unauthorized access and potential security threats. This requirement is essential for building trust and confidence among potential customers, as it demonstrates the retailer’s commitment to safeguarding their sensitive information and providing a safe and secure online shopping experience. Without a secure checkout process in place, customers may be hesitant to complete their purchases, leading to decreased conversion rates and potentially harming the retailer’s reputation. Therefore, ensuring a secure checkout is a fundamental website requirement that all advertisers must follow to advertise on Shopping ads, emphasizing the importance of prioritizing user security and privacy in e-commerce operations.