Where should you add negative keywords if you want to help prevent Standard Shopping ads from appearing when you do not want them to?
- The product feed
- The Merchant Center
- The ad
- The campaign
Explanation:
The correct answer is **The campaign**. Negative keywords play a crucial role in refining ad targeting and ensuring that ads are displayed to the most relevant audience. By adding negative keywords at the campaign level in Google Ads, advertisers can specify terms for which they do not want their ads to appear. This strategy helps prevent Standard Shopping ads from being displayed in searches that are not relevant to the products being advertised, thereby improving ad relevance and reducing wasted ad spend. Negative keywords added at the campaign level apply to all ad groups within that campaign, providing a centralized and efficient way to control ad visibility and improve campaign performance. Therefore, adding negative keywords at the campaign level is the appropriate action to help prevent Standard Shopping ads from appearing in undesired searches, contributing to better targeting and more effective ad delivery.
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