What triggers a charge for a Shopping ad?
- Someone making a purchase on the site
- Someone viewing an ad without engaging wtih the content
- Someone clicking on an ad and landing on the site
- Someone searching for an item
Explanation:
The correct answer is **Someone clicking on an ad and landing on the site**. In the context of Shopping ads, a charge is triggered when a user clicks on an ad and is directed to the advertiser’s website or landing page. Unlike traditional display advertising where advertisers are charged based on impressions (views), Shopping ads operate on a cost-per-click (CPC) model, meaning that advertisers only pay when a user actively engages with their ad by clicking on it. This click indicates a level of interest from the user and demonstrates that they are potentially interested in the advertised product or service. Therefore, by clicking on the ad and subsequently landing on the advertiser’s site, the user triggers a charge for the Shopping ad, and the advertiser incurs a cost for that interaction. This pay-per-click model ensures that advertisers only pay for actual engagement and potential leads, making it a cost-effective and performance-driven advertising solution for promoting products and driving traffic to e-commerce websites. Thus, selecting **Someone clicking on an ad and landing on the site** accurately reflects the action that triggers a charge for a Shopping ad, highlighting the importance of user engagement and click-through rates in determining advertising costs and effectiveness.