If someone asked you which bidding strategies they can use in a Standard Shopping campaign, what would you tell them? Choose two. Select 2 Correct Responses
- Viewable cost per impression (CPM)
- Target return on ad spend (tROAS)
- Maximize conversion value
- Enhanced cost-per-click (eCPC)
Explanation:
The correct answers are **Target return on ad spend (tROAS)** and **Enhanced cost-per-click (eCPC)**. In a Standard Shopping campaign, advertisers have access to various bidding strategies to optimize their advertising performance and achieve their campaign objectives. Target return on ad spend (tROAS) is a bidding strategy that allows advertisers to set a specific target for the return on investment (ROI) they aim to achieve from their advertising spend. By leveraging tROAS, advertisers can automatically adjust their bids to maximize the return on their ad spend, ensuring that they allocate budget towards products and audiences that are more likely to generate profitable returns. Enhanced cost-per-click (eCPC), on the other hand, is a flexible bidding strategy that allows advertisers to adjust their manual bids based on the likelihood of conversion. With eCPC, Google Ads automatically adjusts bids for clicks that are more likely to result in conversions, helping advertisers increase their chances of driving valuable actions while maintaining control over their bidding strategy. These bidding strategies offer advertisers greater flexibility and control over their campaign performance, enabling them to optimize their advertising efforts and maximize their return on investment in a Standard Shopping campaign. Therefore, selecting **Target return on ad spend (tROAS)** and **Enhanced cost-per-click (eCPC)** accurately identifies the bidding strategies available for advertisers to use in a Standard Shopping campaign, highlighting their effectiveness in driving performance and achieving campaign objectives.