A brand company would like to use Shopping ads to promote a new line of water bottles. The agency is creating a product feed with all the required attributes for appeal but they’re not sure how to structure the title in the feed. Which structure would you recommend?
- Brand (brand name) + Attributes (i.e., color, size) + Availability (e.g., in stock, out of stock)
- Brand (brand name) + Product Type (i.e., category) + Attributes (e.g., color, size)
- Brand (brand name) + Availability (i.e., in stock, out of stock) + Attributes (e.g., color, size)
- Brand (brand name) + Product Type (i.e., category) + Availability (e.g., in stock, out of stock)
Explanation:
The correct answer is **Brand (brand name) + Product Type (i.e., category) + Attributes (e.g., color, size)**. This structure ensures that the title in the product feed provides essential information to potential customers and improves the chances of the water bottles being surfaced in relevant searches. By including the brand name at the beginning of the title, it establishes brand recognition and helps users identify the source of the product. Following the brand name, including the product type or category provides clarity about the type of product being offered, in this case, water bottles. Finally, incorporating attributes like color and size in the title helps users quickly understand the specific features of the product, allowing them to make informed purchasing decisions. This structured approach not only enhances the visibility of the water bottles in Shopping ads but also improves the user experience by presenting relevant and descriptive information upfront, ultimately increasing the likelihood of engagement and conversion. Therefore, recommending the title structure of **Brand (brand name) + Product Type (i.e., category) + Attributes (e.g., color, size)** is beneficial for optimizing the product feed and maximizing the effectiveness of the Shopping ads campaign for promoting the new line of water bottles.