Your team is preparing to launch three localized videos for your Google Play store listing. Each video features a different language, but all other aspects of the videos are identical. The videos are three minutes long and shot in landscape mode. The privacy settings are set to private, and monetization is disabled. Which of the following changes should you make to follow recommended best practices for Google Play?
- Add an age restriction for localized content.
- Reshoot the videos to show real users interacting with the app in each language.
- Change the privacy settings to public or unlisted.
- Reshoot the videos in portrait mode.
Here’s why:
- Accessibility: Private videos on YouTube cannot be embedded or viewed on external platforms like the Google Play Store. Changing the privacy settings to public or unlisted ensures that potential users can watch the localized videos directly on your app’s listing.
- Discoverability: Public videos can be found through YouTube search, increasing the visibility of your app and potentially attracting more users. Unlisted videos provide a more controlled way to share the videos, as they can only be accessed through a direct link.
The other options are not necessary or recommended:
- Age restriction: Age restrictions are typically applied based on the content of the videos, not the language. If your videos are suitable for all ages, adding an age restriction is unnecessary.
- Reshoot with real users: While showcasing real users can be effective, it’s not a requirement for promotional videos. High-quality videos that demonstrate the app’s features and benefits can still be impactful.
- Reshoot in portrait mode: Landscape mode is generally preferred for promotional videos, as it provides a wider viewing area and better suits the screen orientation of most devices.
The main chapter where the reference to video best practices can be found is “Create a Google Play Store listing” under the “Graphics” section. It mentions including a YouTube video trailer and provides general guidelines for video content. While it doesn’t explicitly address privacy settings, the emphasis on using videos to showcase your app’s features implies that the videos should be accessible to potential users.