You want to run a store experiment on Google Play. With which of the following attributes can you experiment?
- Category
- Tags
- Promo video
- User acquisition
Explanation:
Promo video: The document mentions that you can create and upload your store listing graphic assets, including app icon, feature graphic, and promotional video. This implies that the promo video is an element you can customize and experiment with.
The other options are not suitable for store listing experiments:
- Category: The document states that you can only choose one category for your app or game, suggesting that it’s not an experimental attribute.
- Tags: Similar to categories, tags are selected based on the app’s content and are not meant to be experimented with. The document advises to only change your app’s tags if you make significant changes to the content or functionality of your app.
- User acquisition: User acquisition refers to the process of gaining new users, and it’s not a specific attribute of a store listing that can be directly manipulated in an experiment.
The main chapter where the reference to the correct answer can be found is “Create a Google Play Store listing” under the section “Graphics”.