You want to increase your app’s adoption rate, so you include positive user testimonials in your app description. Which of the following is the correct way to do so?
- Include unattributed or anonymous user testimonials in your app’s metadata.
- Add a comparison of your app or game to other apps or games that are similarly priced.
- Post your users’ comments anonymously to preserve their privacy.
- Ensure that your testimonials are written by people who aren’t motivated by financial gain.
Explanation:
- Authenticity and Trust: Testimonials from users who have no financial stake in your app are more likely to be perceived as genuine and trustworthy by potential users. This can positively influence their decision to download your app.
- Google Play Policy: While the provided text doesn’t explicitly address user testimonials, it emphasizes the importance of honesty and transparency in your store listing. Using testimonials that could be perceived as biased or incentivized would violate this principle.
The other options are incorrect:
- Anonymous Testimonials: Google Play’s metadata policy prohibits the inclusion of anonymous user testimonials in your app description.
- Unattributed Testimonials: Similar to anonymous testimonials, unattributed testimonials lack credibility and transparency.
- Comparison to Competitors: Directly comparing your app to competitors in the description is generally discouraged, as it can be seen as promotional or misleading.
The main chapter where the reference to the correct answer can be found is “ Comply with Google Play store listing policies”. While the text doesn’t directly mention user testimonials, it emphasizes the importance of honest and transparent practices in the store listing, which implies that using unbiased testimonials would be in line with these principles.