You are creating the long description for your app. Which of the following is a recommended best practice to do so?
- Include at least 1,000 words that explain how to reach your external website through your apps’ interface.
- Ensure that the most vital text is on the bottom half of the web page so that users are more likely to remember what they read.
- Include at least 1,000 words that give credit to those people who helped create and review your app’s interface.
- Ensure that the most vital text is visible on the top half of the web page so that users do not have to scroll to read more.
Here’s why:
- User Attention: Users often skim through app descriptions. Placing the most important information at the top ensures that they see the key benefits and features of your app without having to scroll.
- Conciseness: Long descriptions can be overwhelming. Keeping the vital text upfront helps you deliver your message effectively and concisely.
- Irrelevant Content: Information about your external website or credits to contributors, while important, is not the most crucial information for users deciding whether to install your app.
The main chapter where this is discussed is Chapter Name – Create a Google Play Store listing. The section on “Get discovered on Google Play search” emphasizes the importance of having the most vital text in your app description visible on the top half of the webpage.