Which of the following is a recommended best practice when writing an app or game description?
- Include a call to action to create urgency with users to download the app or game.
- Limit your keywords, but use them repetitively to increase search relevance.
- List a large variety of keywords related to your app’s features to increase search relevance.
- Give users a summary of your app’s noteworthy benefits in the short description.
Here’s why:
- Short descriptions are crucial: Users often decide whether to download an app based on the short description alone. A concise summary of benefits helps them quickly understand the app’s value.
- Focus on benefits, not features: Highlighting the benefits (what the app does for the user) is more impactful than simply listing features.
- Avoid calls to action: Phrases like “download now” are unnecessary and can detract from the core message.
- Keyword stuffing is harmful: Repeating keywords or using excessive, irrelevant keywords can negatively impact user experience and search rankings.
The main chapter where this is discussed is in “Engage potential users with your app or game description” chapter. The section on “Short descriptions” emphasizes the importance of conveying the app’s message effectively in the limited space provided.