Which of the following guidelines complies with Google Play app store policies about target audiences?
- You can never target children and older adults as your target audience under any circumstances.
- You should target the largest audience possible for your app to improve ranking, regardless of content.
- You can use a neutral age screen to verify a user’s age if your app targets children and older adults.
- You should restrict the use of target audiences to people of different languages and geographic regions.
Here’s why:
- Google Play’s Focus on Child Safety: Google Play has strict policies to protect children. Apps that target children or contain mixed audiences must comply with specific guidelines to ensure age-appropriate experiences.
- Neutral Age Screens: A neutral age screen is a mechanism to determine a user’s age without encouraging them to provide false information. This helps ensure that children don’t access content meant for older users.
The other options are incorrect:
- Targeting Multiple Age Groups: You can target both children and older adults if your app’s content is appropriate and complies with Families policies.
- Target Audience vs. Ranking: Targeting the largest audience possible doesn’t guarantee a better ranking. Relevance and app quality are more important factors.
- Target Audience Beyond Demographics: Target audiences are not limited to language or region. They primarily focus on age appropriateness.
The main chapter where this is discussed is Chapter Name – Select your target audience and content settings. The section on “Ads” specifically mentions the use of neutral age screens for apps with mixed audiences.