You’re a marketer for your company’s website, Smith&Smith.com, a shoe wholesaler. Google Analytics has shown that the exit rate on the checkout page is high. In a meeting with the developer team, you explained that this means the checkout page is unfriendly to customers. You’ve recommended that they implement a one-click-to-buy option that utilizes information stored in the users account. Which type of user personalization is this known as?
- Progressive checkout
- Using given information
- Dynamic merchant processing
- Static profile matching
Explanation:
When using personalization, it’s important to deliver relevant results using known signals and user-given information.
User-given information might include details that the user has saved to an account profile within your website. When users provide information about themselves, they expect that companies will deliver a relevant and more personalized experience.