Tyra is the marketer for a client’s website, eCars.com. Her customer has hired her to increase sales revenue through the site. She wants to start by giving the landing page a big face-lift. What are two landing page elements Tyra should focus on? Select the best answers. Select All Correct Responses
- Turnaround time
- Web-friendly
- Simple design
- Navigation
- Relevant page
Explanation:
Optimizing landing pages is a critical part of your marketing efforts. When users click an ad or a link in search engine results, they will see your landing page first. Better you have a good one.
Moreover, landing page experience is not only a UX factor but also affects Google search ranking.
The better UX you provide, the better search rankings you can expect.
The essential best practices optimizing your landing pages include
- Relevant content
- Clear value proposition
- Prominent call to action
- Simple design
- Simple navigation (except for PPC campaigns where in most cases you don’t need navigation at all)