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Home » Conversion Optimization Certification Exam Answers » Tyra is the marketer for a client’s website, eCars.com. Her customer has hired her to increase sales revenue through the site. She wants to start by giving the landing page a big face-lift. What are two landing page elements Tyra should focus on? Select the best answers. Select All Correct Responses

Tyra is the marketer for a client’s website, eCars.com. Her customer has hired her to increase sales revenue through the site. She wants to start by giving the landing page a big face-lift. What are two landing page elements Tyra should focus on? Select the best answers. Select All Correct Responses

By vmartinez

Tyra is the marketer for a client’s website, eCars.com. Her customer has hired her to increase sales revenue through the site. She wants to start by giving the landing page a big face-lift. What are two landing page elements Tyra should focus on? Select the best answers. Select All Correct Responses

 

  • Turnaround time
  • Web-friendly
  • Simple design
  • Navigation
  • Relevant page

 

Explanation:

Optimizing landing pages is a critical part of your marketing efforts. When users click an ad or a link in search engine results, they will see your landing page first. Better you have a good one.

Moreover, landing page experience is not only a UX factor but also affects Google search ranking.

The better UX you provide, the better search rankings you can expect.

The essential best practices optimizing your landing pages include

  • Relevant content
  • Clear value proposition
  • Prominent call to action
  • Simple design
  • Simple navigation (except for PPC campaigns where in most cases you don’t need navigation at all)

 

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      • Digital marketing fundamentals
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      • Google Analytics (GA4)
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      • Inbound
      • Inbound Marketing
      • Digital Marketing
      • Service Hub Software
      • Sales Software
      • Revenue Operations
      • CMS For Marketers
      • Contextual Marketing
      • Frictionless Sales
      • Growth Driven Design
      • Inbound Marketing Optimization
      • Inbound Sales
      • Reporting
      • CMS for Developers
      • CMS for Developers II
      • Digital Advertising
      • Marketing Software
      • Sales Enablement
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      • Sales Management
      • Integrating With HubSpot I: Foundations
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      • Social Media Marketing Certification II
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      • SEO II
      • Email Marketing (Actual)
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      • Content hub for marketers
      • Marketing Hub Software
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        • Optimize performance
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