TuneStreamer.com is an online music streaming site. Subscription orders are declining steadily. As the lead marketer for the site, it’s your job to determine the cause and solve the problem. Google Analytics reports seem to indicate that friction on the checkout page is high. Apparently, something about the checkout experience is turning customers away. Which Google feature can make checkout easier by using information stored in the user’s Google account?
- Google Shopping
- Cart Google Analytics
- One Tap sign-in
- Multi-factor authentication
One Tap sign-up allows users to sign up using an account that already has the information needed.
Most commonly, you will see “sign-up with your Google Account” or “Sign-up with Facebook.” These accounts already have necessary information such as your name, email address.
This feature dramatically affects user experience eliminating the need to enter multiple lines of information manually.