The project managers for TechBooks.com are demonstrating to the marketing team the new features of the site that deliver personalized content to the user. When a user clicks on a web ad offering a 25% discount, it goes directly to a web page with information about the offer. What method of user personalization does this describe?
- It implements dynamic scripting.
- It delivers a relevant landing page.
- It uses Progressive Personalization.
- It uses known user signals.
Explanation:
According to Google data, 63% of mobile users expect to get information specific to their situation. Personalization has a proven impact on customer behavior and helps to improve marketing and business results.
When using personalization, it’s important to deliver relevant results using known signals and user-given information.