The marketing team at Shipza consistently acquire high click-through rates in their Google Ads account. Why is it important that the marketing team also invest resources into Shipza’s mobile site and app experience?
- Because there are still many complex interactions that a user has with a site or app after clicking on an ad
- Because it’ll help them to grow and organize their audience lists to a greater extent
- Because it’ll make sure users to leave positive reviews about Shipza
- Because it’ll help to further improve the click-through rate in their Google Ads account
Explanation:
The correct answer is Because there are still many complex interactions that a user has with a site or app after clicking on an ad. While achieving high click-through rates (CTR) in Google Ads is a positive indicator of initial engagement, it’s equally important for the marketing team at Shipza to invest in optimizing their mobile site and app experience. Clicking on an ad is just the first step in the user journey; thereafter, users interact with the site or app, navigating through various pages, exploring products or services, and potentially making purchases or taking desired actions. A seamless and user-friendly mobile experience ensures that these interactions are smooth, intuitive, and enjoyable, maximizing the chances of conversion. By focusing on optimizing the mobile site and app experience, Shipza can reduce bounce rates, increase engagement metrics such as session duration and pages per session, and ultimately improve conversion rates. This holistic approach not only enhances user satisfaction but also reinforces the effectiveness of their advertising efforts by providing a cohesive and positive user experience from ad click to conversion. Therefore, investing resources into Shipza’s mobile site and app experience is crucial for ensuring that the high initial CTR translates into meaningful user interactions and conversions, driving overall business success and customer satisfaction.
Thee user journey is complicated and often spreads across multiple platforms.
In the beginning, there is always an idea, intent, or something that triggers an action. After that begins an exploration phase. In this phase, users explore products or services.
Next is the evaluation phase, when users compare various options of different products or services. Very often, users go back and forward between exploration and evaluation phases. That is called “messy middle”.
The last phase is action. In this stage, users take action. It could be a purchase, download, sign-up, or any other.