The marketing director for your company’s website expresses concern that the site can’t create enough income to cover its cost. The effectiveness of the landing page is under question. You’re tasked with analyzing the percentage of people who come to the home page and leave without clicking anything. What’s the name of the metric that you should look for?
- New subscribers
- Average time on page
- Bounce rate
- Exit rate
Bounce rate is a percentage of single-page sessions on your site. It means that the user lands on your webpages and leaves without any interaction. That’s a significantly simplified explanation.
In practice, monitoring bounce rates is not so simple. First, the fact that your page has registered a bounce is not always something wrong. For example, you have a great page that is very relevant to a user query, and he was able to find the information quickly and left just after. There is nothing wrong with it, especially if you analyze an informational-type page.