Superior.com is the website for a regional HVAC service company. Online orders have fallen by 50% over the last three quarters. As the lead marketer for the site, it’s your job to determine the cause and solve the problem. Google Analytics reports seem to indicate that friction on the checkout page is high. Apparently, something about the checkout experience is turning customers away. Which Google feature can make checkout easier by using information stored in the user’s Google account?
- Google Analytics
- Google Shopping Cart
- Form AutoFill
- Real-time order counter
Form AutoFill is a function that prefills form fields automatically, saving a lot of time for users. It is one of the features that enhance the user experience.
Form autofill function, On tap sign-ups, and integrated payment options such as Google Pay, are great ways to create a friction-free checkout process.