Sami is the marketer for HitchHiker.com. Feedback from users of the website indicates that checkout takes too long, and so they won’t come back to the website. Sami believes the reason is that the checkout process requires users to fill out all shipping, billing, and credit card information on each purchase. Which Google solution can help make checkout much faster for HitchHiker.com?
- One Tap sign-in
- Web Vitals
- Google Apps
- Progressive web apps
Explanation:
The correct answer is One Tap sign-in. Implementing Google’s One Tap sign-in solution can significantly streamline the checkout process for HitchHiker.com. One Tap sign-in allows users to sign in or create an account with just one click, using their Google account credentials. This eliminates the need for users to fill out shipping, billing, and credit card information manually for each purchase, as their details are securely stored and prefilled from their Google account. By reducing friction and simplifying the checkout experience, One Tap sign-in can help address the user feedback indicating that checkout takes too long. This solution not only improves user convenience and satisfaction but also potentially increases conversion rates by making the purchasing process faster and more efficient. Moreover, leveraging Google’s authentication system ensures security and trust, which are essential factors in encouraging repeat visits and building customer loyalty for HitchHiker.com. Therefore, One Tap sign-in is the ideal Google solution for Sami to implement, as it directly addresses the identified issue of lengthy checkout processes, thereby enhancing user experience and potentially boosting business outcomes for HitchHiker.com.
One Tap sign-up allows users to sign up using an account that already has the information needed.
Most commonly, you will see “sign-up with your Google Account” or “Sign-up with Facebook.” These accounts already have necessary information such as your name, email address.
This feature dramatically affects user experience eliminating the need to enter multiple lines of information manually.