Rachelle is new to conversion rate optimization but is eager to get started. Which of the following steps should be her first priority?
- Using data and user feedback to identify areas of opportunity
- Implementing an A/B test on the homepage
- Speaking to the developer team about implementing changes
- Creating a hypothesis to test based on her preferences
Explanation:
Conversion optimization is a never-ending process. You should always monitor, test, and implement changes based on insights you gather.
The most crucial factor is that all decisions you make should focus on data. There are two main groups of insights – quantitive and qualitative.
Quantitive metrics are all relevant data you can gather. Website traffic data in Google Analytics, for example. Qualitative information is feedback from your customers or visitors.
Both types of information are essential for conversion optimization.