Otis is the marketer for his company’s web site, ClassicRock.com. The company sells pre-nineties music through the site. Several family members have commented that the site is difficult to use. Otis thinks the site will be more successful if users enjoy the time they spend there. To improve the user experience of the site, which two areas should Otis focus on? Select the best answers. Select All Correct Responses
- Landing pages
Optimizing landing pages is a critical part of your marketing efforts. When users click an ad or a link in search engine results, they will see your landing page first. Better you have a good one.
Moreover, landing page experience is not only a UX factor but also affects Google search ranking.
The better UX you provide, the better search rankings you can expect.
The essential best practices optimizing your landing pages include:
- Relevant content
- Clear value proposition
- Prominent call to action
- Simple design
- Simple navigation (except for PPC campaigns where in most cases you don’t need navigation at all)