Kyle is a marketer at Flightzy. Kyle has been told that they should measure the same key performance indicators (KPIs) as the developers, designers, and leadership at Flightzy. How does measuring the same KPIs across teams help to create a more user-focused organization?
- It encourages feedback from users.
- It prevents misalignment.
- It guarantees more conversions.
- It unlocks additional features in Google Analytics.
Explanation:
Establishing good relationships between teams minimizes errors and allows a better understanding of each team’s constraints.
Every modern organization should develop user-focused business strategies. Building up a user-focused organization, consider these key aspects:
- Build relationships between teams. For example, align marketing and sales teams.
- Develop a testing strategy. Create a continuous cycle of monitoring, listening, testing, and implementing changes.
- Share responsibilities across teams.
But building a strategy is not enough. It is vital to use the same measures, key performance indicators (KPIs) across different teams to prevent misalignment.