Jerry is the marketer for YardSale.com, an online auction site. Revenue from the site is at an all-time low. The VP of marketing is demanding an explanation. Jerry suspects the site isn’t as user-friendly as it could be. Google Analytics shows that exit rates are high. Jerry would like to better understand how users move through the website. Which category of Google Analytics reports can give Jerry that information?
- Conversions reports
- Audience reports
- Flow visualization reports
- Attribution reports
Explanation:
Flow reports in Google Analytics are great for visualizing users’ paths through your website, including particular elements such as Events or Goals. If you want to analyze your content, how specific pages perform, these reports will help you find any unexpected page exits.
There are multiple types of flow reports:
- Goal flow report
- Behavior flow
- Users flow
- Events flow
- Funnel visualization
A funnel visualization report is usually the first step in analyzing your website content. If you find many exits in a particular Goal step, you can investigate further with Goal flow reports.