HopePower.com, a local electrical contractor, has contracted Charlotte to be their marketer. Thus far, their website has been an informational site full of static pages. Charlotte is upgrading the site to include online ordering with a PCI compliant checkout process. She’s recommended the usual Visa/Mastercard checkout options, though she dislikes the time it takes for a customer to checkout that way. Which payment option allows customers to checkout using a Visa card stored in their Gmail account?
- Google Pay
- Venmo
- Square Wallet
- PayPal
Explanation:
Charlotte, as the marketer for HopePower.com, should recommend **Google Pay** as the payment option that allows customers to checkout using a Visa card stored in their Gmail account. Google Pay securely stores payment information linked to a user’s Google account, including cards stored in Gmail, making checkout faster and more convenient for customers. This option eliminates the need for customers to manually enter card details for each transaction, thereby reducing checkout time and potentially improving conversion rates. Unlike PayPal, Venmo, or Square Wallet, which offer different payment functionalities but do not specifically integrate with cards stored in Gmail accounts, Google Pay aligns with Charlotte’s goal of streamlining the checkout process while ensuring PCI compliance and security. By leveraging Google Pay, HopePower.com can enhance user experience, minimize friction at checkout, and cater to customers who prefer efficient and secure payment methods. Therefore, **Google Pay** is the correct answer as it meets Charlotte’s criteria for integrating Visa card payments stored in Gmail accounts, facilitating smoother transactions and potentially increasing customer satisfaction and conversion rates on the upgraded website.
Google Pay offers multiple benefits both for users and website owners. It can significantly speed up a checkout process as the payment method is saved directly in the user’s Google Account.
Google Pay provides simplicity. Users can checkout in just a few taps or clicks. All payment information is securely stored, reducing risks of exposure.
Besides, Google Pay can be easily integrated and works well on the web and apps.